Fashionable Quotation

Here's a quote my friend emailed me that I really enjoyed. Apparently, it's from an interview with a famous fashion designer who became so agitated by the tenants of branding, he decided to resign his lucrative and oft-sought position as creative director. I find the last sentence particularly striking.

Because dimension is total, it is increasingly necessary to be vigilant on the direction. The direction, the idea, and engagement first of all. I am very skeptic on the tools of marketing. One does not advance while looking in a rear view mirror, unless being a follower. The idea initially, marketing then. Marketing can only support adhesion, and not replace creation. The formatting is not the performance; the performance, it is to know to think differently. I think of YouTube, but the examples are legion. One needs the intuition, before the reason. The insanity can also be powerful.